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There’s a traditional way to think about this which you can generate straight from your finance system of CAC = What you spend on sales and marketing and LTV = ACV x5 (or x3 depending on who you ask). As long as we’re just talking my personal opinion, this version makes no sense in a platform … Continue reading Does LTV/CAC Apply to Platforms?
Platform Marketing is challenging because you end up with N+1 messages and personas (when N is the number of sides of your network). You may start with the “come for the tool, stay for the network” mentality, which is great. But, that means your initial marketing and value prop communication efforts are all around why … Continue reading Platform Marketing Challenges
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